I explored the use of advanced multimedia tools like 3D, AR, and AI to create an immersive augmented reality experience. The project focused on experimenting with these new technologies and critically assessing their potential in creative processes. I worked on developing a prototype for an AR experience based on a theme that I pitched and iterated on the concept to refine the final project. Using Adobe Aero, I created and tested the prototype, ensuring seamless integration of assets and interactions within the augmented reality environment. The testing phase allowed me to identify areas for improvement and optimize the user experience, ensuring the AR design was intuitive and engaging. The goal was to learn how to incorporate these emerging technologies into my creative workflow and produce a compelling, polished AR experience.