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Animation
This animation collection features a variety of creative works, including AR, motion graphics, and video production. Each piece leverages the power of animation to craft engaging stories and immersive experiences. From interactive AR to dynamic motion design and compelling videos, the collection showcases a versatile approach to modern multimedia.
With smooth transitions, cohesive visuals, and purposeful design, these projects highlight innovation and creativity, demonstrating how animation can inspire and connect with diverse audiences.
Nestlé Halloween Broadcast Media Package
This project showcases the creation of a broadcast media package for Nestlé, celebrating their candies through a fun, Halloween-themed campaign. The package includes custom motion design elements like opening titles, overlays, transitions, an animatic, and original video content, all crafted to align with Nestlé's brand identity.
I developed a stop-motion animation concept featuring Nestlé candies in a playful Halloween setting. With a detailed storyboard and animatic, I designed smooth transitions, engaging visuals, and spooky background music, ensuring the project captured the festive theme while staying true to Nestlé’s branding.
I developed a stop-motion animation concept featuring Nestlé candies in a playful Halloween setting. With a detailed storyboard and animatic, I designed smooth transitions, engaging visuals, and spooky background music, ensuring the project captured the festive theme while staying true to Nestlé’s branding.
Yuka Yoga Promotional Package
The promotional package for Yuka Yoga includes two videos designed for YouTube and Instagram, showcasing the brand’s core values and services. This package integrates a harmonious color palette, carefully chosen typography, and a mood board that reflects the tranquil and inspiring essence of yoga and wellness. These elements work together to create a visually appealing and consistent brand identity tailored to resonate with the target audience.
In developing the package, I conducted in-depth research to align the content with the brand’s objectives and audience preferences. My responsibilities included creating smooth transitions, maintaining color consistency, adhering to strict timelines, and crafting detailed storyboards. I also selected appropriate audio tracks to enhance the emotional impact and ensured the visuals were polished and engaging. By understanding the target audience, I successfully created promotional content that effectively communicates Yuka Yoga’s message and values.
In developing the package, I conducted in-depth research to align the content with the brand’s objectives and audience preferences. My responsibilities included creating smooth transitions, maintaining color consistency, adhering to strict timelines, and crafting detailed storyboards. I also selected appropriate audio tracks to enhance the emotional impact and ensured the visuals were polished and engaging. By understanding the target audience, I successfully created promotional content that effectively communicates Yuka Yoga’s message and values.
Tim Hortons Product Promotion
Our project focused on creating a promotional video for Café Tim Hortons, celebrating the essence of Canadian culture, community, and togetherness. The video revolved around the concept of "Bringing People Together," portraying the café as a welcoming hub where people connect, share meaningful moments, and enjoy high-quality coffee and baked goods. Through heartfelt storytelling and warm visuals, we showcased Tim Hortons as more than just a café—it’s a cherished part of daily life for locals, families, students, and tourists, embodying the spirit of Canadian hospitality.
As a group, we collaboratively worked on the project's planning and execution. This included selecting the video concept, creating a detailed storyboard, writing a compelling script, and planning every aspect of production. We identified props, finalized shooting locations, and prepared a detailed timeline to ensure smooth execution. By coordinating roles and responsibilities, we were able to capture the vision effectively, crafting a video that celebrates the joy and togetherness Café Tim Hortons brings to its community.
As a group, we collaboratively worked on the project's planning and execution. This included selecting the video concept, creating a detailed storyboard, writing a compelling script, and planning every aspect of production. We identified props, finalized shooting locations, and prepared a detailed timeline to ensure smooth execution. By coordinating roles and responsibilities, we were able to capture the vision effectively, crafting a video that celebrates the joy and togetherness Café Tim Hortons brings to its community.
CAMH Projection Mapping Promotion
This projection mapping experience was created to promote relaxation and well-being through a guided breathing exercise for CAMH, The Centre for Addiction and Mental Health. Featuring soft vector shapes and calming music, the project was designed for the Bridge of BCTI at Humber College North Campus to offer a unique and immersive experience.
As a team, we collaborated on every aspect of the project, including scouting the location, determining size ratios, and mapping the projection area. We created sketches, storyboards, and an animatic to visualize the experience, designing motion graphics and selecting AI-generated audio to enhance the calming effect. Using MadMapper, we developed mock-ups for floor and wall mapping, refining the concept to ensure a seamless experience.
As a team, we collaborated on every aspect of the project, including scouting the location, determining size ratios, and mapping the projection area. We created sketches, storyboards, and an animatic to visualize the experience, designing motion graphics and selecting AI-generated audio to enhance the calming effect. Using MadMapper, we developed mock-ups for floor and wall mapping, refining the concept to ensure a seamless experience.
AR Prototype
I explored the use of advanced multimedia tools like 3D, AR, and AI to create an immersive augmented reality experience. The project focused on experimenting with these new technologies and critically assessing their potential in creative processes. I worked on developing a prototype for an AR experience based on a theme that I pitched and iterated on the concept to refine the final project. Using Adobe Aero, I created and tested the prototype, ensuring seamless integration of assets and interactions within the augmented reality environment. The testing phase allowed me to identify areas for improvement and optimize the user experience, ensuring the AR design was intuitive and engaging. The goal was to learn how to incorporate these emerging technologies into my creative workflow and produce a compelling, polished AR experience.
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